I came across this beautiful advertisement from 1909, in which Houbigant used an illustration by Alfonse Mucha to promote a fragrance named La Rose France, and wondered how it came to be. Then I found this post on a blog devoted to Houbigant’s perfumes and perfume bottles, which answered all my questions and then some. Do give it a read!
(To re-read my own take on a present-day Anna Sui perfume ad that pays homage to Mucha, see here.)
Image: H-Prints.
Filed under: Other Advertising Thoughts
