Fragrance aficionados don’t give much recognition to Elizabeth Arden’s fragrance line these days, and I can’t really blame them (us)—the brand’s perfumes, and even their marketing, aren’t too memorable. Looking at vintage perfume advertisements, however, I often experience moments of surprise and delight. I didn’t know that Arden used to offer a perfume called My Love, packaged in an inkwell-shaped bottle, and that Jean Cocteau had created a print ad for this fragrance.
Look at that bottle! Perfect for the literary perfume-lover. My Love seems to have been launched circa 1949. Unfortunately, I haven’t been able to locate any specific information about its notes. Drop me a line if you know more about this scent!
But we do have this magical Christmas-season ad illustrated by Cocteau, the world-famous writer, film-maker, and artist. The swooning, androgynous face is drawn with simple, fluid lines, and the My Love bottle hovers in sky like a celestial body. The image is signed by Cocteau with his name and his signature star.
Here is another late-’50s drawing by Cocteau, a profile of Orpheus, the mythical poet-musician whose story inspired Cocteau throughout his career.
And here is Cocteau himself, posing with another line drawing (in chalk?) of Opheus in profile with his harp, which was used in his 1960 film Testament of Opheus. (If you’d like to learn a little more about Cocteau, here’s a profile at Biography.com. Full disclosure: I’m the author.)
It’s hard to imagine a time when a mass-market cosmetics brand like Arden would hire an avant-garde artist (although, yes, he was already well-established by the 1950s) to illustrate a holiday campaign for one of its perfumes. Jean Cocteau for Elizabeth Arden. What do we have now? Julia Roberts for Lancôme. Alas.
Images: Elizabeth Arden My Love advertisements via H-Prints (top) and Vintage Ad Browser (bottom). Bottle photo borrowed from the blog Dividing Vintage Moments, which seems to have found it on eBay. Cocteau with Orpheus drawing via Faded Video Labels.
